What you need before you start

An Instagram professional account: Business or Creator. A personal account can be switched for free in the Instagram app, under Settings and activity → Account type and tools → Switch to professional account.
For the Facebook sign-in (Way 1): a Facebook Page linked to that Instagram account, and a Facebook profile with full control of the Page (or task access that covers content, messages and insights).
For the Instagram sign-in (Way 2, if your workspace offers it): only the professional account itself. No Facebook Page is needed.
If the Page belongs to a Meta Business portfolio (Business Manager), your Facebook profile needs access to the Page and the Instagram account there.
The owner or admin role in the UniPostudio brand you are connecting, and a free channel slot on your plan (Starter connects 3 channels; Pro and Agency all 11).

Connect step by step

Meta’s Instagram API reaches a professional account through the Facebook Page it is linked to, so you sign in with Facebook. If the window that opens is on instagram.com instead, use Way 2.

Step 1:
Link Instagram to your Facebook Page, if it is not linked yet.
In the Instagram app, open your profile, choose Edit profile, and under the public business information choose Page to connect your Facebook Page. Or link it from the Page on Facebook, under Settings → Linked accounts. You only do this once.
Step 2:
Open Channels in UniPostudio.
Choose Channels in the sidebar, or go straight to app.unipostudio.com/channels. Check that you are in the right brand: channels belong to one brand.
Step 3:
On the Instagram card, select Connect.
A pop-up opens on facebook.com. If your browser blocks pop-ups, the app says so and opens the same page in this tab.
Step 4:
Sign in to Facebook as the person who manages the Page.
If you are already signed in, Facebook offers to continue as you. Make sure it is the profile that has access to the Page.
Step 5:
Choose the Page and the Instagram account UniPostudio may use.
Facebook lists your Pages and the Instagram accounts linked to them. Tick the Page and its Instagram account, and leave every permission switched on: each one is for a feature, listed below.
Step 6:
Finish on Facebook and let the pop-up close.
Back in UniPostudio the card says Connected · healthy and shows the account’s name.
Step 7:
If you manage more than one Page, choose the one to post as.
The card shows a Page menu, each entry written @account · Page name. Until you choose, it says “Choose the Page to post as. Nothing is published until you do.”

IllustrationSelect Connect on the Instagram card; Facebook’s sign-in opens in a pop-up on facebook.com.

Where your workspace offers it, Connect on the Instagram card opens Instagram’s own sign-in instead and no Facebook Page is involved. You can tell by the window: it is on instagram.com and asks for your Instagram login.

Step 1:
In Channels, select Connect on the Instagram card.
A pop-up opens on instagram.com (or this tab goes there, if pop-ups are blocked).
Step 2:
Log in to the professional account you want to connect.
If this browser is logged in to a different Instagram account, switch to the right one first: UniPostudio connects the account you log in with.
Step 3:
Review the permissions Instagram lists, and allow them.
Leave each one on; they are explained below.
Step 4:
Let the pop-up close.
The card says Connected · healthy with the account’s name.

IllustrationWith Instagram sign-in, the same Connect button opens a pop-up on instagram.com instead.

Once it is connected

Your Instagram account now appears in the composer’s channel list, its comments and messages arrive in the inbox, and its insights fill analytics.

Meta asks people to confirm their connected apps from time to time. UniPostudio checks every connection each night: when Meta needs you to sign in again, the card warns you days ahead (“Token expires in 5 days”) and shows Reconnect. Reconnecting takes about 30 seconds.

What we ask permission for, and why

Facebook or Instagram shows these on its own screen when you connect. Each one is there for a feature; we do not ask for anything else.

Through Facebook (Way 1)

instagram_basic: Read the account’s profile and the posts it has published, for the channel card, the feed and analytics.
instagram_content_publish: Publish the posts you schedule or publish now.
instagram_manage_contents: Delete a published post when you delete it from UniPostudio.
instagram_manage_comments: Show comments in the inbox, and post, hide or delete replies when you do.
instagram_manage_messages: Show direct messages in the inbox and send the replies you (or AI replies you turned on) write.
instagram_manage_insights: Reach, views and engagement for analytics.
pages_show_list: List your Facebook Pages, so you can choose the one whose Instagram account to use.
pages_read_engagement: Read the linked Page and the access it gives to its Instagram account.
pages_manage_metadata: Subscribe the Page to Meta’s webhooks, so new comments and messages reach the inbox straight away.
business_management: List Pages owned through a Meta Business portfolio; without it, those Pages do not appear.

With Instagram sign-in (Way 2, where offered)

Instagram’s own sign-in lists the same kinds of access under its own names, such as:

instagram_business_basic: Read the account’s profile and published posts.
instagram_business_content_publish: Publish the posts you schedule or publish now.
instagram_business_manage_comments: Comments in the inbox, and your replies.
instagram_business_manage_messages: Direct messages in the inbox, and your replies.
instagram_business_manage_insights: Insights for analytics.

If something goes wrong

You turned a permission off, or the card says a permission is missing

Select Reconnect (or Connect) on the card and, on Facebook’s or Instagram’s screen, leave every permission switched on. Facebook asks again for anything you turned off before. Features that need a missing permission stop until you reconnect; the rest keep working.

“None of your Facebook Pages has an Instagram professional account linked.”

The Instagram account is personal, or not linked to the Page you ticked. Switch it to a professional account, link it to your Page (step 1 of Way 1), then connect again and tick that Page and its Instagram account.

Your Page or Instagram account is not in Facebook’s list

Your Facebook profile needs full control of the Page, or task access that includes content, messages and insights. If a Meta Business portfolio owns the Page, ask its admin to give you access to the Page and the Instagram account there. Then connect again; when Facebook shows your earlier choices, edit them and tick the Page.

The card says “Choose the Page to post as”

You manage several Pages. Pick the one to post as in the card’s Page menu: nothing is published until you do. Switching to another Page later asks first, because UniPostudio then deletes what it synced from the old one (never anything on Instagram or Facebook).

The card says “Expired · scheduled posts are paused”

Meta ended the sign-in: after a password change, a security check, or when its periodic re-confirmation was due. Select Reconnect on the card. Scheduled posts go out again once the card says Connected · healthy.

The wrong Instagram account was connected

With several Pages, choosing another one in the Page menu is enough. Otherwise open the card’s ⋯ menu, choose Disconnect, switch accounts on Facebook or Instagram in the same browser, and connect again.

“The connection took too long and expired” or “This connection was started in another browser”

Start again from the card, and finish within 10 minutes in the browser you started in. If your browser blocks cookies for app.unipostudio.com, allow them.

“Instagram is limiting connections for now” or a post was refused for its daily limit

Meta limits how often apps can connect, and how many posts any app can publish to one account in 24 hours. Wait a few minutes before connecting again; a refused post can be published again later.

The card says Coming soon, or Connect is greyed out

Coming soon means Instagram is not open for your account yet (see the badge at the top of this page). A greyed-out button, with “Only owners and admins can connect, change or disconnect channels.” at the top of the screen, means your role cannot connect channels: ask an owner or admin of the brand.

What we never do

We never ask for, see or keep your password. You sign in on the platform’s own page (or paste a token the platform issued you), and the platform gives UniPostudio a token, not your password.
Every token is encrypted with AES-256-GCM before it is stored, and is never written to our logs.
We ask only for the permissions the features need, and use each one only for what this page says.
We never post or reply unless you or a teammate does, or an automation you turned on (scheduled posts, automatic AI replies) does.
Disconnecting deletes the stored token and what we synced from the account: its messages, comments, feed and analytics.

Disconnect or reconnect

Open the ⋯ menu on the Instagram card (More actions for Instagram), choose Disconnect and confirm. UniPostudio deletes the stored token and the messages, comments and analytics synced from the account; for an account connected through Facebook it also revokes its access at Meta. Scheduled posts to the account are not published until you connect it again.

To reconnect, select Connect on the card again, or Reconnect when the card offers it. You can also remove UniPostudio at any time from Facebook’s Business integrations settings or Instagram’s Apps and websites; the card then asks you to reconnect.

Still stuck?

Write to us with the channel’s name and the exact words on the card or in the error message: that is usually enough for us to tell what happened. Never send us a password or a token.

support@codezyai.com Every way to reach us