Diwali poster maker for your business

Diwali dates and when to post

Dates are checked against published panchang and government lists. Regional calendars can differ by a day, so check yours before you print anything.

What to post across the festival

• Two weeks before: announce your Diwali offer or collection, and your order deadline for gift boxes.
• The week before Dhanteras: a reminder post for gold, silver, utensils and electronics, which is when people buy.
• Dhanteras: opening hours and a short “Shubh Dhanteras” greeting.
• Diwali day: a warm greeting, no hard sell. People are with family.
• Between Diwali and Bhai Dooj: last-chance sweets and gift hampers.
• After Bhai Dooj: a thank-you post to the customers who came in.

Diwali poster ideas by business

• Sweet shop: the festive style with your mithai box price and the last day for pre-orders.
• Jeweller: the minimal style for a Dhanteras coin or making-charge offer; leave room for your contact line.
• Electronics store: the bold style with the Dhanteras deal and an EMI or exchange line in the caption.
• Salon: book-ahead slots for the days before Diwali, in the festive or photo style.
• Restaurant: Diwali menus, family tables and takeaway hours, with a Google Business Profile post using the Order or Book button.

Caption ideas in Hindi and other languages

Write the caption in the language your customers speak. Short ones work best on a poster post: “शुभ दीपावली! इस दिवाली हमारे साथ मनाइए।” (Happy Diwali! Celebrate this Diwali with us.) or “Happy Diwali from all of us. Gift boxes ready until 10 November.”

UniPostudio’s interface itself is available in Hindi, Bengali, Tamil, Telugu, Kannada and Malayalam as well as English, and character counting is Unicode-aware, so a Devanagari or Tamil caption is measured correctly against each channel’s limit. Support email and help docs are in English.

How to make a Diwali poster in UniPostudio

• Open the calendar. The occasion is already on it for brands in that market, with a reminder on the suggested post day.
• Click the occasion to open its occasion sheet, and choose a poster or a text post.
• Pick a style (minimal, bold, festive or photo) and write your headline and offer.
• Your brand kit is applied: brand name, logo (a light version on dark designs), brand colours and a contact line such as your website.
• UniPostudio renders the poster in all four sizes at once.
• Send it to the composer, write or generate a caption, adjust it per channel and schedule it.

On Google Business Profile, keep phone numbers out of the text (Google rejects them) and use the Call button instead; UniPostudio warns you before scheduling. See Google Business Profile posts.

Diwali poster sizes per channel

Instagram does not crop the portrait size to a square, so it takes the most space in the feed. YouTube takes video only and WhatsApp is an inbox channel, so neither publishes a poster.