UniPostudio vs Metricool
Metricool is popular in Europe, priced in euro, and strong in analytics, competitor analysis and reporting. UniPostudio is also priced in euro, and leans towards publishing, one inbox and AI replies.
The prices are close, so the choice usually comes down to whether you need deep analytics or an inbox with WhatsApp and Google reviews. Here is how they compare.
At a glance
- Metricool: free plan for 1 brand (20 posts a month, 30 days of analytics; LinkedIn and X not on free). Starter from €20 a month (from €16 billed annually) for up to 5 brands; Advanced from €54 (from €43 annually) for up to 15 brands with approvals, team and client management and API; Custom with white label.
- UniPostudio: Classic €9 (1 brand), Pro €29 (up to 3 brands), Agency €49 (5 brands, +€10 per extra brand). 30-day trial, no card. No free plan.
Pricing compared
Assumptions: Metricool lists "from" prices, so the exact cost depends on configuration; check their site. UniPostudio prices are monthly per account in euro; yearly is lower (€86, €278 or €470 a year). Prices exclude VAT.
| Scenario | Metricool | UniPostudio |
|---|---|---|
| 1 brand, light posting, no LinkedIn or X | Free plan: €0 | Classic: €9 |
| 1 brand, all channels | Starter: from €20 (€16 annually) | Classic: €9 |
| 3 brands, no approvals | Starter: from €20 (€16 annually) | Pro: €29 |
| Agency, 5 clients, approvals and team | Advanced: from €54 (€43 annually) | Agency: €49 (€470 a year, about €39.17 a month) |
Metricool’s Starter is cheaper than UniPostudio Pro for several brands if you do not need approvals. UniPostudio includes approvals on every plan. On UniPostudio, X posts use monthly X post credits (150, 450 or 1,500 by plan; 13 for a post with a link). See pricing.
Features compared
| Feature | UniPostudio | Metricool |
|---|---|---|
| Free plan | No | Yes, 1 brand |
| Analytics history | 90 days (1 year on Agency) | Unlimited on Starter |
| Competitor analysis | No | Yes, up to 100 competitors |
| Ads and Looker Studio connector | No | Yes |
| Approvals | Yes, every plan | Advanced plan |
| API | Agency plan | Advanced plan |
| White label | Agency plan | Custom plan |
| Inbox with WhatsApp and Google reviews | Yes | Check their site |
| AI replies disclosed as AI | Yes | Check their site |
| Occasion posters | Yes, unlimited | Check their site |
Where Metricool is stronger
- Analytics: unlimited history on Starter, against UniPostudio’s 90 days (1 year on Agency).
- Competitor analysis for up to 100 competitors, reports, ads and a Looker Studio connector. UniPostudio has no competitor benchmarking.
- A free plan for one brand, and Starter covers up to 5 brands.
- Maturity: Metricool is long established. UniPostudio launched in 2026, and LinkedIn company pages and LinkedIn analytics are not supported yet.
Where UniPostudio is stronger
- Approvals and CSV import on every plan.
- One inbox with comments, DMs, WhatsApp and Google reviews, and AI replies disclosed as AI under the EU AI Act’s transparency rules.
- White label and API at €49 on Agency, with 10 seats per brand.
- Occasion posters for Europe, the Gulf and India, and a UI in 34 languages, including every EU official language.
Who should choose which
Choose Metricool if analytics, competitor tracking and client reporting are central, or if its free plan covers you. Choose UniPostudio if replying to customers, approvals and a white-label agency setup matter more than deep analytics.
Switching tips
- Export the analytics history you want to keep before you leave.
- Move scheduled posts with CSV import.
- Check the Channels screen for which of the ten channels you can connect today.
Frequently asked questions
Is Metricool cheaper than UniPostudio?
Sometimes. Metricool’s free plan and Starter (from €16 a month annually, up to 5 brands) can be cheaper. With approvals and team management, Metricool Advanced starts at €54 a month, against UniPostudio Agency at €49.
Which has better analytics?
Metricool. It keeps unlimited history on Starter and offers competitor analysis. UniPostudio keeps 90 days (1 year on Agency), shows what each platform reports and says so when there is no data.
Do both charge in euro?
Yes. UniPostudio bills euro and US dollars through Paddle, which adds VAT where it applies, and rupees in India.
Does UniPostudio have a free plan like Metricool?
No. It has a 30-day trial with no card, then plans from €9 a month.
Sources
Competitor prices and features as of 20 October 2026, from their official pages. Prices change; check their site before you decide.
- Metricool pricing — metricool.com/pricing/
Related pages
Try UniPostudio on your own channels
30 days free, no card. Connect your channels, schedule a week of posts and see whether it fits before you pay.