Christmas social media posts for your business
Christmas is the biggest gifting and dining moment of the European year, and it is won in the run-up. By mid-December customers want to know two things: can it arrive in time, and are you open.
UniPostudio puts the whole season on your calendar, from Black Friday and First Advent to New Year’s Eve, with each country’s own days such as Sinterklaas or Second Christmas Day, and a reminder before each.
Christmas content calendar 2026
| Occasion | Date | Suggested post day | What to post |
|---|---|---|---|
| Black Friday | Fri 27 Nov | 13 Nov | Your offer and its end date |
| First Advent (DE) | Sun 29 Nov | 22 Nov | Advent calendar, seasonal range |
| Cyber Monday | Mon 30 Nov | 23 Nov | An online-only code |
| Sinterklaas (NL) | Sat 5 Dec | 21 Nov | Gifts for pakjesavond |
| Christmas Eve | Thu 24 Dec | 17 Dec | Hours and order cut-offs |
| Christmas Day | Fri 25 Dec | 11 Dec | Gift guide, then a greeting |
| Second Christmas Day / Boxing Day | Sat 26 Dec | 19 Dec | Hours, Boxing Day sale (UK) |
| New Year’s Eve | Thu 31 Dec | 24 Dec | Hours, bookings, a thank-you |
Plan the run-up from late November
- Mid-November: Black Friday offer, and in the Netherlands and Belgium the Sinterklaas gift range.
- Late November: First Advent opens Christmas markets in Germany; post your seasonal range and Advent offers.
- Early December: gift guides, gift cards, and the last order date for delivery before Christmas.
- Mid-December: a reminder of the order cut-off; this is when late shoppers decide.
- Christmas Eve: hours and last collection times. Many shops close early.
- Between the holidays: opening days, Boxing Day sales in the UK and Ireland, and New Year’s Eve bookings.
Christmas Eve hours and order cut-offs
The most useful Christmas post is not a greeting. It is the date by which an order must be placed, and the hours you are open on 24, 25, 26 and 31 December. Put them on a story-size poster for Instagram and a square for Facebook, and post an Update on Google Business Profile so Search and Maps show it.
In the Netherlands and Germany, 26 December is Second Christmas Day (Tweede Kerstdag, 2. Weihnachtstag), a second day off; restaurants that open are full. In the UK it is Boxing Day, the biggest bargain hunt of the year.
Christmas post ideas by business
- Restaurants: Christmas menus, group bookings and New Year’s Eve, with a Google post using the Book button.
- Shops and web shops: gift guides, gift cards and the delivery cut-off, with the order deadline in the caption.
- Bakeries: Stollen, kerststol or bûche orders with collection days.
- Salons: party-season appointments before the holidays.
- Services: holiday closing dates and when you reopen.
How to make a Christmas poster in UniPostudio
- Open the calendar. The occasion is already on it for brands in that market, with a reminder on the suggested post day.
- Click the occasion to open its occasion sheet, and choose a poster or a text post.
- Pick a style (minimal, bold, festive or photo) and write your headline and offer.
- Your brand kit is applied: brand name, logo (a light version on dark designs), brand colours and a contact line such as your website.
- UniPostudio renders the poster in all four sizes at once.
- Send it to the composer, write or generate a caption, adjust it per channel and schedule it.
The interface is available in all 24 EU official languages, plus Icelandic and Norwegian Bokmål, so your team can work in German, Dutch, French or Polish. Support email and help docs are in English. See UniPostudio in German and in Dutch.
Christmas poster sizes per channel
| Size | Pixels | Use it for |
|---|---|---|
| Square | 1080×1080 | Instagram and Facebook feed, Telegram, Google Business Profile photo |
| Portrait | 1080×1350 | Instagram feed (4:5, the tallest feed shape), Pinterest, TikTok photo carousels |
| Story | 1080×1920 | Instagram Stories, a vertical still for TikTok photo posts |
| Landscape | 1200×628 | Facebook and LinkedIn link-style posts, X |
Frequently asked questions
When should a business start Christmas social media posts?
In mid-November, with Black Friday. UniPostudio suggests posting about Christmas Day itself from 11 December, 14 days before, and sends a reminder.
What should I post on Christmas Eve?
Your hours and last collection or order times, and a short greeting. Post the cut-off for delivery a week or more before.
Does the calendar know Second Christmas Day and Sinterklaas?
Yes. Second Christmas Day shows for the Netherlands and Germany, Boxing Day for the UK, Sinterklaas for the Netherlands and Belgium, and First Advent for Germany.
How much does it cost in euro?
Classic is €9 a month, Pro €29 and Agency €49, through Paddle, which adds VAT where it applies. Occasion posters are unlimited on all three. See pricing.
Can I schedule all my Christmas posts at once?
Yes. Schedule them in the composer, see them on the month or week view, and drag one to a new day if plans change. You can also import a month of posts from a spreadsheet.
Related pages
Plan Christmas before Black Friday
30 days free, no card. The whole season is on the calendar for your country.